Defining Corporate Identity – Christoph Urbanetz

Gambist Christoph Urbanetz was one of MORS Media’s first musician coaching clients. The focus was on developing and defining his artistic brand, positioning and marketing.

Viola de gamba – a real market niche in the 21st century. The task in the first coaching sessions with Oliver was to define Christoph’s artistic personality by means of moods and colour worlds. The resulting “mood board” was a tangible basis for the development of his corporate identity as a gambist, and for his clear positioning in the market.

The next steps were to establish his artistic products in marketable products, which resulted in a solo viol programme, a duo programme and one with the orchestra. In the course of this, the MORS Media team developed Christoph’s new website, which corresponds to his artistic personality, his graphic brand, and serves as his digital business card.

A special highlight is Christoph’s music video “The prince’s almayne”, in which Christoph and his Duo Kammermusik partner Katarzyna Cichoń play together on a viola da gamba, and on a snow mountain!

Photos © Vanja Pandurevic