Artist Branding for Heike Matthiesen
The “exceptional phenomenon of today’s guitar world”, Heike Matthiesen has her new website created by MORS Media and secures a first-class positioning approach in the digital world with her relaunch.
The goal was clear for Oliver and Johanna: the website should be Heike’s digital business card, both in the B2B area for organisers and the press, and in the B2C area – for her fans, supporters and private sponsors.
In their first brain-storming sessions together, they dealt with content definition, Heike’s unified graphic “brand”, and the shaping of her artistic personality. Particularly noteworthy in Heike’s artistic projects were fantastic compositions dedicated to Heike, as well as her passionate commitment to music by female composers.
Oliver and Johanna also created an automated CRM system in HubSpot for Heike, which provides an ideal database structure for musicians and enables target group-oriented marketing.
The result was a website that is technically and graphically “state of the art” and forms a solid basis for Heike’s online marketing.
About Heike Matthiesen: The press writes about the Frankfurt-based exceptional musician in superlatives: “guitar music to kneel down”, “world class”, “wonderful”. It was not until she was 18 that she switched from piano to guitar and began an international concert career as a soloist and chamber musician. Concerts took her all over Europe as well as to countries like China, Pakistan, Nigeria, Ethiopia, Japan, Equatorial Guinea and the USA. To date, four highly acclaimed solo CDs have been released, and especially since the most recently released album “Guitar Ladies”, which contains exclusively works by female composers, Heike Matthiesen has been involved on a voluntary basis with the Archiv Frau und Musik in Frankfurt, the world’s largest collection of works by female composers.